Allen Kaplun's Personal Blog

Allen Kaplun - Niche Marketing Tips   Allen Kaplun , the Managing Director of GreenDropShip, offers a number of useful tips for niche marketing success. The first is to pick a sub-category that fits your business. Avoid selecting an overly broad sub-category, as it will result in a message that is too general, or too narrow to reach your desired audience. Second, use SEO research to determine which niches have a high search volume and low competition.

If you're looking to become a successful supplier on a B2B wholesale marketplace, you need to  invest in analytics tools. A real-time report feature can help you understand traffic, the number  of unique visitors and product views, and which listings are most popular. An analytics  dashboard also provides recommendations and helps you deliver the best experiences for your  users.     An example of a B2B Wholesale Marketplace The Ankorstore b2b wholesale marketplace connects independent brands with small, local retailers and  boutiques across Europe. The startup recently raised $283 million in Series C funding and has over  200,000 independent retailers and brands signed on. Ankorstore's mission is to become the operating  system of independent retailers and brands, by bringing all the right tools and technology to one platform.  The result is a seamless buying and selling process for boutiques, brands, and retailers. ...

  What Kroger sees in Albertsons and why regulatory  approval is a certainty.     Kroger announced on October 14, 2022 that they are paying $34.10 per share to buy Albertsons.  Currently, Kroger is the second largest grocer behind Walmart and after buying Albertsons would see  be the second largest grocer, albeit a closer to first than before. The decisions to merge was unanimous  from both boards. The question I have is: Why now? See my article on medium to learn more